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Naples, Florida, Gulf coast relocation guide
MOVING TO FLORIDA  /  SOUTHWEST FLORIDA

Moving to Naples, Florida

Naples is the crown jewel of Southwest Florida's Gulf Coast: an upscale, beautifully kept city known for white-sand beaches, world-class golf, and a refined, walkable downtown. Below is what you'll want to know before you move, and how the Desk can connect you, to an experienced agent who knows the city block by block.

U.S. News named Naples the number one place to retire in the United States for 2024-2025, and ranked it 18th in 2026. Here's what to weigh before you make the move.

WHY NAPLES

Why people move to Naples

Polished, upscale living

Ranked number one place to retire in the United States by U.S. News for 2024-2025, Naples pairs white-sand Gulf beaches with a refined downtown of fine dining, galleries, and boutiques.

World-class golf & boating

With more golf holes per capita than almost anywhere and deep-water access to the Gulf, Naples is a haven for golfers and boaters year-round.

Island setting, state-graded schools

Naples draws families and retirees alike, with strong healthcare access and amenities to match.

A magnet for international buyers

Naples draws affluent buyers from across the U.S. Latin America, and Europe, a global community where you won't feel like an outsider.

NAPLES AT A GLANCE

The numbers that matter

19,421
Population
67.6
Median Age
$140,833
Median Household Income
$1,254,200
Median Home Value
$1,968 / month
Median Gross Rent
91°F
Summer Avg Temp
77°F
Winter Avg Temp
~10 min
Drive to the Beach
~45 min
Drive to RSW Airport

Population, median age, household income, home value and gross rent: U.S. Census Bureau, American Community Survey 2023 5-year estimates. Home value is what owners estimate their home is worth, not a sale price. Verify at data.census.gov.

NEIGHBORHOODS & LIFESTYLE

Where to live in Naples

Old Naples and Port Royal anchor the luxury waterfront, while Pelican Bay, Park Shore, and Aqualane Shores offer beachside high-rises and estates. Inland, master-planned communities like Pelican Marsh, Grey Oaks, and the gated golf neighborhoods east of town give families more space and newer construction at a range of price points.

Naples is best for

  • Luxury buyers
  • Beach lovers
  • Golfers
  • Retirees & families
  • International buyers
QUESTIONS

Common questions about moving to Naples

How much does it cost to live in Naples?

Naples runs about 20% above the U.S. average, driven mostly by housing: the median home price is around $850,000, though condos and inland communities offer more attainable options.

Is Naples good for families and retirees?

Naples draws families and retirees alike. Florida grades every public school A to F each year, so the schools serving a specific address are worth looking up on our Florida schools page.ime, check the FDLE figures for the city itself.

How close is Naples to the beach and the airport?

Most of the city is within about 10 minutes of a Gulf beach, and Southwest Florida International Airport (RSW) in Fort Myers is roughly a 45-minute drive.

Does it cost anything to work with Florida Relocation Desk?

No. Our service costs the buyer nothing. Our fee comes from the brokerage side of the transaction with the agent we match you with, so you get experienced local expertise at no cost to you.

Thinking about Naples? Let's make it easy.

Tell us what you're looking for and we'll connect you, with an experienced Naples agent who knows the city firsthand. We speak English and Portuguese.

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Florida Relocation Desk

Florida Relocation Desk

Relocation market analysis team

The numbers first. The decision is yours.

Our analysts compare the areas you are considering side by side, so you walk into every conversation already informed.

A RESEARCH DESK, NOT A PORTAL

How we help

A neighborhood can feel like a good fit before the numbers have been read. Looking at how a market has behaved over time shows where it stands today, so the financial side of the decision is as clear as the personal one.

  1. A comparative market analysis.The areas you are considering, measured on the same terms and set side by side, using data from a trusted third-party provider. Delivered as a written report.
  2. The Florida Home Buyer Guide.The questions worth asking before an offer, in English and Portuguese.
  3. A Realtor report and an introduction.When you are ready, a Realtor report on licensed agents who work that market, followed by an introduction, with the questions to raise in your first conversation.

Free for buyers.We never ask for a credit card or any payment details.

Let's find your place in Florida.