Naples is the crown jewel of Southwest Florida's Gulf Coast: an upscale, beautifully kept city known for white-sand beaches, world-class golf, and a refined, walkable downtown. Below is what you'll want to know before you move, and how the Desk can connect you, to an experienced agent who knows the city block by block.
U.S. News named Naples the number one place to retire in the United States for 2024-2025, and ranked it 18th in 2026. Here's what to weigh before you make the move.
Ranked number one place to retire in the United States by U.S. News for 2024-2025, Naples pairs white-sand Gulf beaches with a refined downtown of fine dining, galleries, and boutiques.
With more golf holes per capita than almost anywhere and deep-water access to the Gulf, Naples is a haven for golfers and boaters year-round.
Naples draws families and retirees alike, with strong healthcare access and amenities to match.
Naples draws affluent buyers from across the U.S. Latin America, and Europe, a global community where you won't feel like an outsider.
Population, median age, household income, home value and gross rent: U.S. Census Bureau, American Community Survey 2023 5-year estimates. Home value is what owners estimate their home is worth, not a sale price. Verify at data.census.gov.
Old Naples and Port Royal anchor the luxury waterfront, while Pelican Bay, Park Shore, and Aqualane Shores offer beachside high-rises and estates. Inland, master-planned communities like Pelican Marsh, Grey Oaks, and the gated golf neighborhoods east of town give families more space and newer construction at a range of price points.
Naples runs about 20% above the U.S. average, driven mostly by housing: the median home price is around $850,000, though condos and inland communities offer more attainable options.
Naples draws families and retirees alike. Florida grades every public school A to F each year, so the schools serving a specific address are worth looking up on our Florida schools page.ime, check the FDLE figures for the city itself.
Most of the city is within about 10 minutes of a Gulf beach, and Southwest Florida International Airport (RSW) in Fort Myers is roughly a 45-minute drive.
No. Our service costs the buyer nothing. Our fee comes from the brokerage side of the transaction with the agent we match you with, so you get experienced local expertise at no cost to you.
Tell us what you're looking for and we'll connect you, with an experienced Naples agent who knows the city firsthand. We speak English and Portuguese.
Get your agent matchOther areas buyers compare alongside this one.

Florida Relocation Desk
Relocation market analysis team
The numbers first. The decision is yours.
Our analysts compare the areas you are considering side by side, so you walk into every conversation already informed.
A RESEARCH DESK, NOT A PORTAL
A neighborhood can feel like a good fit before the numbers have been read. Looking at how a market has behaved over time shows where it stands today, so the financial side of the decision is as clear as the personal one.
Free for buyers.We never ask for a credit card or any payment details.
Let's find your place in Florida.